A band of doctors, scientists, activists, and entrepreneurs have been racing to end animal agriculture as we know it, hoping to fulfill a dream of creating meat without ever having to kill an animal. In the laboratories of Silicon Valley companies and Dutch universities, visionaries are growing burgers and steaks from microscopic animal cells and inventing systems to do so at scale—allowing us to feed the world without slaughter and environmental devastation.
Drawing from exclusive and unprecedented access to the main players, from polarizing activist-turned-tech CEO Josh Tetrick to lobbyists and regulators on both sides of the issue, BILLION DOLLAR BURGER: Inside Big Tech's Race for the Future of Food (Portfolio/Penguin Random House; on sale June 16, 2020) follows the people fighting to upend the trillion-dollar meat industry as they butt up against the entrenched interests fighting viciously to stop them.
As we all stare down the bleak realities of the growing climate crisis, BILLION DOLLAR BURGER explores the bright and optimistic promise of cell-cultured meat. In doing so, it challenges us to reconsider how we think about our food and the larger systems we rely upon to get food to us.
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